Myths of the circular economy

The book "Myths of the Circular Economy" debunks widespread misconceptions surrounding the circular economy. The authors examine why certain myths persist in practice and how these myths hinder the implementation of circular principles. The book is divided into five main chapters: Basic Myths, Business Models, Digital Technologies, Construction and Fashion.

Specific myths are analysed in detail in each chapter. For example, the basic myths explain that the circular economy is not just a new label for old practices, but a profound transformation of the way we use resources and do business. The chapter on business models discusses that not all circular business models are automatically sustainable and highlights the challenges of sufficiency and product longevity.

You can access the book here: