The "CEO Guide to the Circular Economy" from the World Business Council for Sustainable Development shows how companies can utilise circular economy concepts through innovative business models and disruptive technologies to achieve sustainable growth. Best practice examples demonstrate how companies such as Unilever and Philips are shaping change and combining circular aspects with profitability.
The guide recommends that companies start small and pilot innovative programmes that can lead to long-term strategies. Successes should be celebrated and failures evaluated to identify scaling opportunities. Collaboration across the entire value chain and continuous tracking of progress through financial, environmental and social metrics are also crucial.
The guide concludes with a call to action to develop a circular vision, select the right business model, work in teams and track progress. Companies are encouraged to get involved in forums such as Factor10 to work together to overcome barriers and take advantage of growth opportunities while minimising the impact on the environment.
You can download the guide here:
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