Together for a circular future.

Circular Advantage: Innovative Business Models and Technologies to Create Value in a World without Limits to Growth

Dependence on exhaustible resources is a business risk - perpetual growth is not possible with finite resources. In this report, Accenture shows how the circular economy can potentially decouple growth from resource consumption through innovative business models and technologies. "Circular Advantage" emphasises economic and environmental benefits and presents case studies from leading companies.

Five central business models of the circular economy were identified in the report:

  1. Circular SuppliesProvision of renewable, recyclable or biodegradable materials.
  2. Resource RecoveryRecovery of useful resources from discarded products.
  3. Product Life Extension: Extending the service life of products through repair, upgrade and resale.
  4. Sharing PlatformsIncrease the utilisation of products through shared use.
  5. Product as a ServiceProviding products for use instead of sale, which incentivises companies to ensure product longevity.

Furthermore, ten disruptive technologies, including digital technologies such as social media, cloud computing, analytics and mobility, as well as hybrid and engineering solutions, are driving these business models forward and enabling a new, customer-centric approach.

To fully capitalise on the opportunities of the circular economy, leaders need to rethink their strategies, capabilities, technologies and investments. Implementation requires a shift in business planning and strategy, innovation and product development, sourcing and manufacturing, distribution and utilisation, and recovery and recycling.

The circular economy is not only a way to overcome resource scarcity, but also offers significant economic benefits, including the creation of new markets and jobs, as well as improved competitiveness. Companies that switch to this model early on can secure a significant advantage and contribute to sustainable development at the same time.


You can download the report here:

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The Circular Economy Forum Austria is Austria's largest independent multi-stakeholder platform for the promotion of the circular economy. The forum supports companies and their environment on the path to the circular economy and connects key players to create innovative value creation cycles. The creation of value creation cycles that address social and environmental challenges requires a systemic approach.
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