Werner & Mertz

In an interview with CEO Florian Iro, we shed light on the development and implementation of the circular economy at Werner & Merz. Known for the Frosch brand, the company is a pioneer in the field of ecological hygiene products. Since the 1980s, the company has focussed on environmentally friendly and recyclable products and packaging. Despite higher costs and challenges, such as the shortage of raw materials during the Ukraine crisis, the company is sticking to its practices. In the interview, Iro emphasises the importance of strong partnerships and innovations, such as the development of fully recyclable spray heads. He explains how the circular economy is anchored in the company's philosophy, how responsibility and commitment to sustainable practices are crucial to the company's long-term success and why the circular economy will shape the future of the industry.

Website: https://werner-mertz.de/