Communicating the circular economy: the new rules for environmental claims

From 27 September 2026, stricter requirements will apply to environmental claims and sustainability labels. The EmpCo Directive has been transposed into Austrian law via the UWG and introduces new prohibitions and rules.

In our webinar on 23 September 2026 around 11.30 am You’ll get a concise overview, tips and checklists – and you’ll be able to ask questions about real-life examples straight away.

✨ Here’s what you can look forward to:

• Overview of the amendments to the Unfair Competition Act (UWG), new advertising bans and requirements
• Classification of illustrative examples relating to the circular economy
• Practical examples from the goods and services sector
• Transitional provisions for goods already placed on the market
• Handling of labels, certifications and trademarks relating to the circular economy
• Risks & Checklist

From „recyclable“ to „suitable for the circular economy“ to „zero waste“: find out which claims will be permitted in future, where the risks lie, and how to ensure your circular economy claims are legally compliant.

Why take part?

Because knowledge alone is not enough – implementing the new requirements in a legally compliant manner requires scope for specific questions, the exchange of practical examples and direct access to both legal and strategic expertise. You’ll go home with a clear overview of the new legal situation, a practical checklist and specific guidelines for your own circular economy claims.

Target group:

Specialists and managers in marketing, communications and legal affairs, as well as anyone in companies, organisations and public administration who is responsible for environmental claims, sustainability labels or circular economy claims and wishes to ensure these are legally compliant in future.