{"id":12120,"date":"2026-08-26T14:30:53","date_gmt":"2026-08-26T12:30:53","guid":{"rendered":"https:\/\/circulareconomyforum.at\/?post_type=tribe_events&#038;p=12120"},"modified":"2026-08-26T19:54:05","modified_gmt":"2026-08-26T17:54:05","slug":"kreislaufwirtschaft-kommunizieren-die-neuen-spielregeln-fuer-umweltaussagen","status":"publish","type":"tribe_events","link":"https:\/\/circulareconomyforum.at\/en\/veranstaltungen\/kreislaufwirtschaft-kommunizieren-die-neuen-spielregeln-fuer-umweltaussagen\/","title":{"rendered":"Communicating the circular economy: the new rules for environmental claims"},"content":{"rendered":"<p><strong>From 27 September 2026, stricter requirements will apply to environmental claims and sustainability labels.<\/strong> The EmpCo Directive has been transposed into Austrian law via the UWG and introduces new prohibitions and rules.<\/p>\n<p>In our webinar <strong>on 23 September 2026 <\/strong>around<strong> 11.30 am<\/strong> You\u2019ll get a concise overview, tips and checklists \u2013 and you\u2019ll be able to ask questions about real-life examples straight away.<\/p>\n<p><strong>\u2728 Here\u2019s what you can look forward to:<\/strong><\/p>\n<ul>\n<li value=\"1\">Overview of the amendments to the Unfair Competition Act (UWG), new advertising bans and requirements<\/li>\n<li value=\"2\">Classification of illustrative examples relating to the circular economy<\/li>\n<li value=\"3\">Practical examples from the goods and services sector<\/li>\n<li value=\"4\">Transitional provisions for goods already placed on the market<\/li>\n<li value=\"5\">Handling of labels, certifications and trademarks relating to the circular economy<\/li>\n<li value=\"6\">Risks &amp; Checklist<\/li>\n<\/ul>\n<p>From \u201erecyclable\u201c to \u201esuitable for the circular economy\u201c to \u201ezero waste\u201c: find out which claims will be permitted in future, where the risks lie, and how to ensure your circular economy claims are legally compliant.<\/p>\n<p><strong>Why take part?<\/strong><\/p>\n<p>Because knowledge alone is not enough \u2013 implementing the new requirements in a legally compliant manner requires scope for specific questions, the exchange of practical examples and direct access to both legal and strategic expertise. You\u2019ll go home with a clear overview of the new legal situation, a practical checklist and specific guidelines for your own circular economy claims.<\/p>\n<p><strong>Target group:<\/strong><\/p>\n<p>Specialists and managers in marketing, communications and legal affairs, as well as anyone in companies, organisations and public administration who is responsible for environmental claims, sustainability labels or circular economy claims and wishes to ensure these are legally compliant in future.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ab dem 27.9.2026 gelten versch\u00e4rfte Vorgaben f\u00fcr Umweltangaben und Nachhaltigkeitssiegel. Die EmpCo-Richtlinie wurde in \u00d6sterreich im UWG umgesetzt und bringt neue Verbote und Spielregeln mit sich. In unserem Webinar am [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12121,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[],"tribe_events_cat":[1064],"class_list":["post-12120","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-intern","cat_intern"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kreislaufwirtschaft kommunizieren: Die neuen Spielregeln f\u00fcr Umweltaussagen - Circular Economy Forum Austria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/circulareconomyforum.at\/en\/veranstaltungen\/kreislaufwirtschaft-kommunizieren-die-neuen-spielregeln-fuer-umweltaussagen\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kreislaufwirtschaft kommunizieren: Die neuen Spielregeln f\u00fcr Umweltaussagen\" \/>\n<meta property=\"og:description\" content=\"Ab dem 27.9.2026 gelten versch\u00e4rfte Vorgaben f\u00fcr Umweltangaben und Nachhaltigkeitssiegel. 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