{"id":6393,"date":"2025-08-29T11:30:47","date_gmt":"2025-08-29T11:30:47","guid":{"rendered":"https:\/\/www.circulareconomyforum.at\/?p=6393"},"modified":"2025-08-29T11:30:48","modified_gmt":"2025-08-29T11:30:48","slug":"ceo-guide-to-the-circular-economy","status":"publish","type":"post","link":"https:\/\/circulareconomyforum.at\/en\/ceo-guide-to-the-circular-economy\/","title":{"rendered":"CEO Guide to the Circular Economy"},"content":{"rendered":"<p style=\"font-size:22px\">The \"CEO Guide to the Circular Economy\" from the World Business Council for Sustainable Development shows how companies can utilise circular economy concepts through innovative business models and disruptive technologies to achieve sustainable growth. Best practice examples demonstrate how companies such as Unilever and Philips are shaping change and combining circular aspects with profitability.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The guide recommends that companies start small and pilot innovative programmes that can lead to long-term strategies. Successes should be celebrated and failures evaluated to identify scaling opportunities. Collaboration across the entire value chain and continuous tracking of progress through financial, environmental and social metrics are also crucial.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The guide concludes with a call to action to develop a circular vision, select the right business model, work in teams and track progress. Companies are encouraged to get involved in forums such as Factor10 to work together to overcome barriers and take advantage of growth opportunities while minimising the impact on the environment.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>You can download the guide here:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.circulareconomyforum.at\/wp-content\/uploads\/2024\/07\/CEO_Guide_to_CE.pdf\" style=\"background-color:#018fba\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>download<\/strong><\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Der &#8222;CEO Guide to the Circular Economy&#8220; vom World Business Council for Sustainable Development zeigt, wie Unternehmen durch innovative Gesch\u00e4ftsmodelle und disruptive Technologien Kreislaufwirtschaftskonzepte nutzen k\u00f6nnen, um nachhaltiges Wachstum zu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-papers-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CEO Guide to the Circular Economy - Circular Economy Forum Austria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/circulareconomyforum.at\/en\/ceo-guide-to-the-circular-economy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEO Guide to the Circular Economy\" \/>\n<meta property=\"og:description\" content=\"Der &#8222;CEO Guide to the Circular Economy&#8220; vom World Business Council for Sustainable Development zeigt, wie Unternehmen durch innovative Gesch\u00e4ftsmodelle und disruptive Technologien Kreislaufwirtschaftskonzepte nutzen k\u00f6nnen, um nachhaltiges Wachstum zu [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/circulareconomyforum.at\/en\/ceo-guide-to-the-circular-economy\/\" \/>\n<meta property=\"og:site_name\" content=\"Circular Economy Forum Austria\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-29T11:30:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T11:30:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/circulareconomyforum.at\/wp-content\/uploads\/2024\/08\/Titelbilder-Ressourcen-Downloads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/ceo-guide-to-the-circular-economy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/ceo-guide-to-the-circular-economy\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/#\\\/schema\\\/person\\\/2b20d0849ddfff0b9645f3c1db4ec9b6\"},\"headline\":\"CEO Guide to the Circular Economy\",\"datePublished\":\"2025-08-29T11:30:47+00:00\",\"dateModified\":\"2025-08-29T11:30:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/ceo-guide-to-the-circular-economy\\\/\"},\"wordCount\":177,\"image\":{\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/ceo-guide-to-the-circular-economy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/circulareconomyforum.at\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Titelbilder-Ressourcen-Downloads.png\",\"articleSection\":[\"Papers &amp; 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