{"id":6142,"date":"2024-07-25T06:45:59","date_gmt":"2024-07-25T04:45:59","guid":{"rendered":"https:\/\/www.circulareconomyforum.at\/?p=6142"},"modified":"2024-07-25T06:45:59","modified_gmt":"2024-07-25T04:45:59","slug":"werner-mertz-2","status":"publish","type":"post","link":"https:\/\/circulareconomyforum.at\/en\/werner-mertz-2\/","title":{"rendered":"Werner &amp; Mertz"},"content":{"rendered":"<p>In an interview with CEO Florian Iro, we shed light on the development and implementation of the circular economy at Werner &amp; Merz. Known for the Frosch brand, the company is a pioneer in the field of ecological hygiene products. Since the 1980s, the company has focussed on environmentally friendly and recyclable products and packaging. Despite higher costs and challenges, such as the shortage of raw materials during the Ukraine crisis, the company is sticking to its practices. In the interview, Iro emphasises the importance of strong partnerships and innovations, such as the development of fully recyclable spray heads. He explains how the circular economy is anchored in the company's philosophy, how responsibility and commitment to sustainable practices are crucial to the company's long-term success and why the circular economy will shape the future of the industry.<\/p>\n\n\n\n<p>Website:&nbsp;<a href=\"https:\/\/werner-mertz.de\/\">https:\/\/werner-mertz.de\/<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-background wp-element-button\">Download the full version of the interview <\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Im Interview mit CEO Florian Iro beleuchten wir die Entwicklung und Umsetzung der Kreislaufwirtschaft von Werner &amp; Merz. Bekannt f\u00fcr die Marke Frosch, gilt das Unternehmen&nbsp;als Pionier im Bereich \u00f6kologischer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[767,127],"tags":[],"class_list":["post-6142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-circular-insider","category-good-practice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Werner &amp; Mertz - Circular Economy Forum Austria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/circulareconomyforum.at\/en\/werner-mertz-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Werner &amp; Mertz\" \/>\n<meta property=\"og:description\" content=\"Im Interview mit CEO Florian Iro beleuchten wir die Entwicklung und Umsetzung der Kreislaufwirtschaft von Werner &amp; Merz. Bekannt f\u00fcr die Marke Frosch, gilt das Unternehmen&nbsp;als Pionier im Bereich \u00f6kologischer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/circulareconomyforum.at\/en\/werner-mertz-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Circular Economy Forum Austria\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-25T04:45:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/circulareconomyforum.at\/wp-content\/uploads\/2024\/07\/Werner-Mertz-Logo1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"938\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/werner-mertz-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/werner-mertz-2\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/#\\\/schema\\\/person\\\/2b20d0849ddfff0b9645f3c1db4ec9b6\"},\"headline\":\"Werner &amp; Mertz\",\"datePublished\":\"2024-07-25T04:45:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/werner-mertz-2\\\/\"},\"wordCount\":141,\"image\":{\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/werner-mertz-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/circulareconomyforum.at\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Werner-Mertz-Logo1.png\",\"articleSection\":[\"Circular Insider\",\"Good Practice\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/werner-mertz-2\\\/\",\"url\":\"https:\\\/\\\/circulareconomyforum.at\\\/werner-mertz-2\\\/\",\"name\":\"Werner &amp; Mertz - Circular Economy Forum Austria\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/werner-mertz-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/werner-mertz-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/circulareconomyforum.at\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Werner-Mertz-Logo1.png\",\"datePublished\":\"2024-07-25T04:45:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/#\\\/schema\\\/person\\\/2b20d0849ddfff0b9645f3c1db4ec9b6\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/werner-mertz-2\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/circulareconomyforum.at\\\/werner-mertz-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/werner-mertz-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/circulareconomyforum.at\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Werner-Mertz-Logo1.png\",\"contentUrl\":\"https:\\\/\\\/circulareconomyforum.at\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Werner-Mertz-Logo1.png\",\"width\":1250,\"height\":938},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/werner-mertz-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/circulareconomyforum.at\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Werner &amp; Mertz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/#website\",\"url\":\"https:\\\/\\\/circulareconomyforum.at\\\/\",\"name\":\"Circular Economy Forum Austria\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/circulareconomyforum.at\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/circulareconomyforum.at\\\/#\\\/schema\\\/person\\\/2b20d0849ddfff0b9645f3c1db4ec9b6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/885932aaed12959473cf9d3ffc4dff92512665d147f069dcfcec7ed046b4a229?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/885932aaed12959473cf9d3ffc4dff92512665d147f069dcfcec7ed046b4a229?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/885932aaed12959473cf9d3ffc4dff92512665d147f069dcfcec7ed046b4a229?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/cefa.nda-agency.com\"],\"url\":\"https:\\\/\\\/circulareconomyforum.at\\\/en\\\/author\\\/admin_dm\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Werner &amp; Mertz - Circular Economy Forum Austria","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/circulareconomyforum.at\/en\/werner-mertz-2\/","og_locale":"en_GB","og_type":"article","og_title":"Werner &amp; Mertz","og_description":"Im Interview mit CEO Florian Iro beleuchten wir die Entwicklung und Umsetzung der Kreislaufwirtschaft von Werner &amp; Merz. Bekannt f\u00fcr die Marke Frosch, gilt das Unternehmen&nbsp;als Pionier im Bereich \u00f6kologischer [&hellip;]","og_url":"https:\/\/circulareconomyforum.at\/en\/werner-mertz-2\/","og_site_name":"Circular Economy Forum Austria","article_published_time":"2024-07-25T04:45:59+00:00","og_image":[{"width":1250,"height":938,"url":"https:\/\/circulareconomyforum.at\/wp-content\/uploads\/2024\/07\/Werner-Mertz-Logo1.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/circulareconomyforum.at\/werner-mertz-2\/#article","isPartOf":{"@id":"https:\/\/circulareconomyforum.at\/werner-mertz-2\/"},"author":{"name":"admin","@id":"https:\/\/circulareconomyforum.at\/#\/schema\/person\/2b20d0849ddfff0b9645f3c1db4ec9b6"},"headline":"Werner &amp; Mertz","datePublished":"2024-07-25T04:45:59+00:00","mainEntityOfPage":{"@id":"https:\/\/circulareconomyforum.at\/werner-mertz-2\/"},"wordCount":141,"image":{"@id":"https:\/\/circulareconomyforum.at\/werner-mertz-2\/#primaryimage"},"thumbnailUrl":"https:\/\/circulareconomyforum.at\/wp-content\/uploads\/2024\/07\/Werner-Mertz-Logo1.png","articleSection":["Circular Insider","Good Practice"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/circulareconomyforum.at\/werner-mertz-2\/","url":"https:\/\/circulareconomyforum.at\/werner-mertz-2\/","name":"Werner &amp; Mertz - Circular Economy Forum Austria","isPartOf":{"@id":"https:\/\/circulareconomyforum.at\/#website"},"primaryImageOfPage":{"@id":"https:\/\/circulareconomyforum.at\/werner-mertz-2\/#primaryimage"},"image":{"@id":"https:\/\/circulareconomyforum.at\/werner-mertz-2\/#primaryimage"},"thumbnailUrl":"https:\/\/circulareconomyforum.at\/wp-content\/uploads\/2024\/07\/Werner-Mertz-Logo1.png","datePublished":"2024-07-25T04:45:59+00:00","author":{"@id":"https:\/\/circulareconomyforum.at\/#\/schema\/person\/2b20d0849ddfff0b9645f3c1db4ec9b6"},"breadcrumb":{"@id":"https:\/\/circulareconomyforum.at\/werner-mertz-2\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/circulareconomyforum.at\/werner-mertz-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/circulareconomyforum.at\/werner-mertz-2\/#primaryimage","url":"https:\/\/circulareconomyforum.at\/wp-content\/uploads\/2024\/07\/Werner-Mertz-Logo1.png","contentUrl":"https:\/\/circulareconomyforum.at\/wp-content\/uploads\/2024\/07\/Werner-Mertz-Logo1.png","width":1250,"height":938},{"@type":"BreadcrumbList","@id":"https:\/\/circulareconomyforum.at\/werner-mertz-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/circulareconomyforum.at\/"},{"@type":"ListItem","position":2,"name":"Werner &amp; Mertz"}]},{"@type":"WebSite","@id":"https:\/\/circulareconomyforum.at\/#website","url":"https:\/\/circulareconomyforum.at\/","name":"Circular Economy Forum Austria","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/circulareconomyforum.at\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/circulareconomyforum.at\/#\/schema\/person\/2b20d0849ddfff0b9645f3c1db4ec9b6","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/885932aaed12959473cf9d3ffc4dff92512665d147f069dcfcec7ed046b4a229?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/885932aaed12959473cf9d3ffc4dff92512665d147f069dcfcec7ed046b4a229?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/885932aaed12959473cf9d3ffc4dff92512665d147f069dcfcec7ed046b4a229?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/cefa.nda-agency.com"],"url":"https:\/\/circulareconomyforum.at\/en\/author\/admin_dm\/"}]}},"_links":{"self":[{"href":"https:\/\/circulareconomyforum.at\/en\/wp-json\/wp\/v2\/posts\/6142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/circulareconomyforum.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/circulareconomyforum.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/circulareconomyforum.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/circulareconomyforum.at\/en\/wp-json\/wp\/v2\/comments?post=6142"}],"version-history":[{"count":0,"href":"https:\/\/circulareconomyforum.at\/en\/wp-json\/wp\/v2\/posts\/6142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/circulareconomyforum.at\/en\/wp-json\/wp\/v2\/media\/6168"}],"wp:attachment":[{"href":"https:\/\/circulareconomyforum.at\/en\/wp-json\/wp\/v2\/media?parent=6142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/circulareconomyforum.at\/en\/wp-json\/wp\/v2\/categories?post=6142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/circulareconomyforum.at\/en\/wp-json\/wp\/v2\/tags?post=6142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}