{"id":4230,"date":"2021-09-27T19:45:00","date_gmt":"2021-09-27T17:45:00","guid":{"rendered":"https:\/\/www.circulareconomyforum.at\/?p=4230"},"modified":"2021-09-27T19:45:00","modified_gmt":"2021-09-27T17:45:00","slug":"manfred-muehlberger","status":"publish","type":"post","link":"https:\/\/circulareconomyforum.at\/en\/manfred-muehlberger\/","title":{"rendered":"Manfred M\u00fchlberger"},"content":{"rendered":"<p>In 1994, Manfred M\u00fchlberger and his partner founded the <a rel=\"noreferrer noopener\" href=\"http:\/\/www.eta.at\/\" data-type=\"URL\" data-id=\"http:\/\/www.eta.at\/\" target=\"_blank\">ETA Environmental Management GmbH<\/a> with a focus on corporate environmental protection, environmental orientation and management systems. In 1995, ETA was the first environmental verifier organisation to be accredited in Austria. Since then, resource conservation, waste and emission avoidance have taken centre stage, then under the heading of cleaner production, today as the core of a circular economy.<\/p>\n\n\n\n<p>The Greek letter ETA stands for efficiency and we need to drastically improve this in the way we use our resources, at company level, but above all with a view to the value chains as a whole as system efficiency. This requires major changes in the way companies view and approach things, from product design to the business model. Even with a high level of innovation, this is very difficult to realise in the current market logic.<\/p>\n\n\n\n<p>This is why Manfred, as Chairman of the Executive Board of <a href=\"https:\/\/ecopreneur.eu\/\" data-type=\"URL\" data-id=\"https:\/\/ecopreneur.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ecopreneur.eu<\/a>the umbrella organisation of sustainable business organisations in the EU, is campaigning for the rules of the game to be changed accordingly, a significant part of which are made in Brussels. Ecopreneur.eu is calling for fair framework conditions that favour sustainable companies and change the market accordingly through suitable tools such as EPR, taxes and levies. In short, that the transformation to a circular economy is ambitiously driven forward.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>The transformation to a circular economy is one of the key challenges for the sustainable organisation of our economic and social system. We must ensure that the ideas, concepts and tools of the circular economy are implemented quickly and comprehensively in as many companies as possible. And all of us who want to play a part in this must join forces to generate the necessary momentum. The Circular Economy Forum Austria is the right platform for this.<\/em><\/p><cite>Manfred M\u00fchlberger<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.circulareconomyforum.at\/wp-content\/uploads\/2021\/07\/ETA_Logo-1024x300.jpg\" alt=\"\" class=\"wp-image-3972\" width=\"208\" height=\"61\"\/><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Manfred M\u00fchlberger hat 1994 mit seinem Partner die ETA Umweltmanagement GmbH gegr\u00fcndet, mit dem Schwerpunkt betrieblicher Umweltschutz, Umweltorientierung und Managementsysteme. 1995 wurde die ETA als erste Umweltgutachter-Organisation in \u00d6sterreich zugelassen. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[10],"tags":[514,515,476,516,517,25,518,519,248,444,81,520,521,366,522,523,314,524],"class_list":["post-4230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner","tag-abfall-und-emissionsvermeidung","tag-cleaner-production","tag-effizienz","tag-geschaeftsmodell","tag-innovationskraft","tag-kreislaufwirtschaft","tag-managementsysteme","tag-produktdesign","tag-rahmenbedingungen","tag-ressourcen","tag-ressourcenschonung","tag-spielregeln","tag-systemeffizienz","tag-transformation","tag-umweltgutachter-organisation","tag-umweltorientierung","tag-umweltschutz","tag-wertschoepfungsketten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Manfred M\u00fchlberger - Circular Economy Forum Austria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/circulareconomyforum.at\/en\/manfred-muehlberger\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manfred M\u00fchlberger\" \/>\n<meta property=\"og:description\" content=\"Manfred M\u00fchlberger hat 1994 mit seinem Partner die ETA Umweltmanagement GmbH gegr\u00fcndet, mit dem Schwerpunkt betrieblicher Umweltschutz, Umweltorientierung und Managementsysteme. 1995 wurde die ETA als erste Umweltgutachter-Organisation in \u00d6sterreich zugelassen. 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